Resources
A short, curated list — only what I actually use and recommend.
J Williams Designs ↗
My agency - for when you'd rather hand the local SEO work to someone who does it every day.
Google Business Profile - Guidelines ↗
The actual rules. Read this before you touch your profile name, categories, or address - most suspensions trace back to violating something here.
Google Search Central - LocalBusiness structured data ↗
How to mark up your site so Google reads your name, address, and hours correctly.
BrightLocal - Local Consumer Review Survey ↗
Annual data on how people actually use reviews and local search.
Whitespark - Local Search Ranking Factors ↗
The long-running industry survey of what actually drives map-pack rankings.
