Understanding the Connection Between Psychology and Marketing: Insights from Edward Bernays and ‘The Century of the Self’
Shopping isn’t just about transactions; it’s a tornado of emotions, nostalgia, and the quest for human connection. As we dive into the world of consumer behavior, it’s important to understand how these emotional triggers shape our purchasing behavior & ‘buying triggers’. Enter Edward Bernays, the “father of public relations,” who transformed marketing by combining psychology […]